[Spotlight] Bluesky Attie: Build Your Own Feed Just by Talking to AI

Bluesky has launched a new app called "Attie." Just tell it "show me only electronic music posts" or "gather programming discussions for me," and the AI automatically creates a personalized timeline just for you.

Under the hood, it runs on "Claude," an AI developed by Anthropic. The app was unveiled on March 28, 2026, at Bluesky's annual conference "Atmosphere."

What Can Attie Do?

In a nutshell, it's an app that lets you create your own timeline just by talking to an AI.

For example, type "show me electronic music and experimental sounds from people in my network" into the chat screen. Attie understands what you mean and automatically builds a feed that collects only posts matching your criteria.

No programming knowledge required. According to Engadget, Jay Graber, who leads Attie's development, explained it this way:

The feeds you create can be shared with other users. If you find someone's "AI news only" feed appealing, you can copy it and customize it for yourself. Looking ahead, there are plans to let users build entire social apps through conversation with AI, not just feeds.

Attie Is Not Part of the Bluesky App

An important distinction: Attie is a completely separate app from Bluesky, not a new feature within it.

However, you can log in with the same Bluesky account. This is possible thanks to the "AT Protocol," an open communication standard that Bluesky uses. Apps built on AT Protocol can share the same accounts and data.

Think of it like how your Gmail account can be used in other email apps. Feeds created in Attie will eventually be available in the Bluesky app and other AT Protocol-compatible apps.

Powered by Anthropic's Claude

The brain behind Attie is "Claude," developed by Anthropic. Anthropic was founded by former members of OpenAI, the company behind ChatGPT, and Claude has been gaining users globally.

Here's how it works: when a user types a request in natural language like "gather posts about this topic," Claude interprets the meaning and automatically generates code that defines the feed's rules. Users never need to see the code — they just use the resulting feed.

Bluesky's interim CEO Toni Schneider told Gizmodo that Attie is "the first standalone product from Jay's new team."

When Can You Use It?

Currently, it's an invite-only beta. Initial testers are limited to Atmosphere conference attendees.

You can join the waitlist at attie.ai. A general launch is expected "within a few weeks," though no specific date has been announced.

How Is It Different from X's Grok or Meta's AI?

X (formerly Twitter) has Elon Musk's AI "Grok," and Instagram and Facebook have Meta's AI features built in. So what makes Attie's AI different?

The core difference is who controls the algorithm.

Ubergizmo called it "a Grok rival," but the design philosophies are fundamentally different. Grok and Meta AI are built to "show users what the platform selects." Attie is built to "show users what they themselves select."

Why Launch an AI App Now?

Attie's launch is tied to a major organizational change within Bluesky.

On March 9, 2026, Bluesky founder Jay Graber stepped down as CEO to become Chief Innovation Officer (CIO). Toni Schneider, former CEO of Automattic (the company behind WordPress), took over as interim CEO. Bluesky's official blog announced the transition.

In other words, Jay Graber stepped away from CEO duties to focus on building new products like Attie. The app is positioned as "the first product from Jay Graber's new team."

Bluesky also announced $100 million in additional funding, with its user base reaching 43.4 million. The strategy to differentiate from X and Threads through AI features is clear.

"AI Should Serve Users, Not Platforms"

Jay Graber shared Attie's design philosophy in her Bluesky post:

AI entering social media is an unstoppable trend. X has Grok. Instagram has Meta AI. The real question is: who does the AI work for?

On most social networks, AI works for the platform's benefit. It manipulates your timeline to keep you scrolling longer and show you more ads. The mechanism is a black box — users can't see how it works.

Attie proposes the opposite. Users give instructions to the AI in their own words and see only what they want to see. The feed logic is open — anyone can inspect how it works.

Of course, it's still in invite-only beta, and 43.4 million users is far from X's hundreds of millions. Whether Attie's philosophy becomes a major movement remains to be seen. But Bluesky has put forward one answer to the question: "Whose AI is it in social media?"

Sources

• ▸ TechCrunch - Bluesky leans into AI with Attie, an app for building custom feeds (March 28, 2026)
• ▸ Engadget - Bluesky's next product is an AI assistant that helps build custom social media feeds (March 28, 2026)
• ▸ Gizmodo - Bluesky Has a New App, and It's All About AI (March 28, 2026)
• ▸ Ubergizmo - Bluesky Debuts Attie, An AI Assistant To Rival Grok (March 29, 2026)
• ▸ Bluesky Official Blog - A New Chapter for Bluesky (March 9, 2026)
• ▸ Jay Graber - Bluesky Post (Attie Announcement) (March 28, 2026)
• ▸ CNBC - Bluesky CEO transition (March 9, 2026)